TV3 Group’s OTT service Go3 has reached 300,000 subscribers and more than 10% household penetration in the Baltics in less than two years.
Commenting on the milestone, Jan Wykrytowicz, the TV3 Group pay-TV CEO, said: ‘Reaching the 300K subscriber milestone several months ahead of the plan is an important validation of our strategy and efforts. We will continue investing in the Go3 original productions and international content acquisitions to provide our viewers with the best local and international entertainment. The subscriber number growth for us is just as important as the growth of the average viewing time, which doubled over last year and reached the level of more than 2 hours per day”.
Over the last 12 months, Go3 has launched 50 original titles and a partnership with Discovery+, bringing 1000+ additional hours of documentary entertainment and recording the highest monthly, weekly, and daily viewing figures in its history while breaking viewership records every month.
In October, Go3 surpassed 16 million total hours watched. Statistics show that Lithuanians are the most active viewers in the Baltics, with Latvian viewers’ activity is not far behind.
Source: https://www.broadbandtvnews.com/2021/11/09/milestone-for-baltic-ott-service/