Discovery is launching its premium streaming service discovery+ in Brazil on November 9.
This marks the latest expansion for the streamer, which came to Canada in the middle of October.
The service will launch in Brazil with more than 25,000 episodes from popular series including 90 Day Fiancé and Ghost Adventures. Discovery’s Latin American production team is working on approximately 40 local titles to be released within the next two years, with a total of over 150 shows in development for the streamer.
Discovery+ will be available for R$21.90 per month, or an annual subscription in 12 installments of R$18.90. Discovery is offering a promotional price on the annual subscription of R$16.24 per month for the first 30 days after launch.
DIscovery has also announced a partnership with Brazil’s largest streaming platform Globoplay, which will see customers pay R$34.90 for both streamers.
Fernando Medin, President and General Manager of Discovery Latin America, said: “Brazil has always been a key market for Discovery. We’ve enjoyed serving our fans there for more than 25 years and we’re thrilled to make Brazil the first country in Latin America to receive the discovery+ product, fully customized for the Brazilian audience. As the international portfolio with the biggest audience in Brazil and an innovative content offering in our core genres, discovery+ fulfills Discovery’s brand promise for streaming: the service with an exclusive focus on real-life entertainment and with the most-loved family-friendly content.”
JB Perrette, President & CEO of Discovery Streaming & International, said: “Building on decades of success in Brazil, Discovery’s strategy continues to be combining the best global franchises with the most-compelling local language content. The launch of discovery+ in Brazil is the next evolution of that strategy. We are deeply committed to creating the very best nonfiction and family content for streaming subscribers in Brazil, building on our cherished legacy in the region.”
Discovery announced earlier this week that it had added 3 million streaming subscribers in the latest quarter for a total of 20 million worldwide.
Source: https://www.digitaltveurope.com/2021/11/05/discovery-to-launch-in-brazil-on-november-9/