Ooredoo Telecom, the first to introduce innovative digital services in Kuwait, has announced its partnership with KidZania Kuwait, an award winning children’s city concept globally recognized for its unique blend of education and entertainment.
Driven by its vision of improving children’s capabilities, helping them to build their identity, and introducing them to the basic principles of the Internet and the fifth generation in particular (5G) which helps them understand and create a relationship with the real world, along with teaching them the importance and efficient role of the Internet and communications in our lives from an early age, Ooredoo opened its own telecom center in KidZania Kuwait for children to enjoy the interactive activities prepared for them.
KidZania is a safe and interactive edutainment center where children can experience over 100 role playing activities in a replica of a real city. The various playful activities of KidZania are specifically designed to aid physical and intellectual growth, and contribute to the development of skills and attitudes.
Commenting on the opening, Tapan Tripathi, Acting Chief Commercial Officer at Ooredoo Kuwait, said: “We are happy with our partnership with KidZania Kuwait, which came within our belief that our children are the leaders of the future and our vision of unleashing their imagination in an educational yet entertaining way. Further, we take pride of our continues efforts that contribute to enhancing knowledge and experiences of youth wishing to learn about the world of communications, technology and the Internet, and to stimulate their creativity by enabling them to play different roles in the world of digital services, and Information and communications technology. Our partnership with KidZania Kuwait will also contribute to realizing the dreams of children and help them create an initial idea of developing their career path when they grow up to become leaders in the telecommunications sector.”
Fernando Medroa, Vice President of Leisure and Entertainment at Alshaya Group said: “At KidZania, it is our constant endeavor to partner with brands that provide opportunities for children to learn through unique, real-life like role-plays, to positively impact the society and the environment they live in. We are very happy to see the launch of the “Ooredoo Telecom Center” at KidZania to promote skills, values and positive qualities in an entertaining way for our children. The experience at the “Ooredoo Telecom Center” will enhance kids on how technology plays an important role in our lives, aligning with our objective to help children develop their skills and curiosity”. KidZania Kuwait is proud to welcome Ooredoo Kuwait onboard.
The scaled-down city replicates the real world in a safe and self-contained 7,000 square meter facility. Children can choose from 78 engaging establishments and role-play 100 exciting roles, which include being a police officer, doctor, journalist or a shopkeeper – and, just like in the real world, they can earn kidZos, KidZania's currency, to either spend or save. KidZania operates like a real city complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of "establishments" sponsored by Marketing Partners who represent leading multi-national, regional, and local brands.