Freeview Play is now available in 20 million homes, the DTT platform has announced.
Since its launch in 2015, over 14 million TV displays and set-top boxes have been sold with the catch-up service built in.
The UK DTT platform provides over 80 live TV channels alongside 10 on demand players; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK, Horror Bites, POP Player, STV Player and BBC Sounds.
Owen Jenkinson, Marketing Director, Freeview Play commented: “Our incredible growth over the past few years reflects the incredible content we have available. There has never been more choice in subscription based streaming platforms, and yet it’s clear that Freeview still offers something unique for viewers. Freeview Play gives viewers the flexibility to get the most out of both worlds, all at no extra cost.”
This week Freeview launched a new advertising campaign featuring two alien characters voiced by Samantha Spiro (Sex Education, Ridley Road) and Jamie Demetriou (Stath Lets Flats, Fleabag).
The campaign is running with a 60 second ad across live TV, as well as shorter cuts on BVOD (ITV Hub and All 4), and VOD (YouTube and Facebook).
Source: https://www.broadbandtvnews.com/2021/10/27/freeview-play-reaches-10-million-homes/