C More is launching a new hybrid service that will allow users with C More’s Basic package to stream TV4 content with advertising.
The new service is a hybrid between free-to-air advertising (AVOD) and a subscription streaming service (SVOD). The first of its kind in Sweden and is being included as part of C More’s SEK 109 basic package.
“We are pleased to be able to offer TV4 content in all our packages. It is an important complement to our strong drama and sports content that makes us truly a service for everyone. It’s a unique offer where we can give our customers access to more content on one platform, without raising any prices,” says Jens Håkansta, Head of C More.
“ Through this new cooperation we increase the digital reach and the amount of data we can offer Sweden’s advertisers,” adds Mathias Berg Vice President TV4.
C More’s streaming packages extend from the basic package through to C More Premium Plus, available for a monthly SEK 499 and including UEFA Champions League, SHL, HockeyAllsvenskan and SDHL as well as the option to stream selected matches in Ultra HD.
Source: https://www.broadbandtvnews.com/2021/10/15/c-more-launches-hybrid-streaming-service/