Doha: Mastercard, a leading technology company in the global payments industry today brings its cardholders Apple Pay, a safer, more secure, and private way to pay that helps customers avoid handing their payment card to someone else, touching physical buttons or exchanging cash — and uses the power of iPhone to protect every transaction.
This further supports the efforts to develop digitization initiatives, enable merchant success, and accelerate the adoption of high-security digital payments, and aligned with the country’s national vision 2030 and digital transformation journey.
Security and privacy are at the core of Apple Pay. When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device.
As one of the world’s largest payment networks and a leader in digital payments, Mastercard leverages its innovative Mastercard Digital Enablement Service (MDES), which employs advanced payment technologies including EMV standards, tokenization, and cryptography for transactions processed through the Mastercard network.
Thus, preventing improper usage at any other location and by providing additional security and peace of mind for consumers and merchants alike, resulting in higher approval rates while minimizing online fraud.
Qatar becomes the third country in the Middle East where Mastercard has launched Apple Pay, following the United Arab Emirates and Kingdom of Saudi Arabia.
“Qatar’s decision to bring Apple Pay with Mastercard demonstrates the country’s commitment to expanding its digital economy by offering new seamless payment choices. As consumers embrace the benefits of contactless technology in a post-pandemic world, it’s more important than ever to deliver on those expectations. With the introduction of Apple Pay, cardholders can be sure of the security of their payments while enjoying the benefits of a seamless shopping experience,” said Nadia Ghissassi, Country Manager, Qatar, Oman, Kuwait, & Iraq, Mastercard.
As one of the leading banks to rollout Apple Pay in Qatar, Talal Ahmed Al-Khaja, Chief Marketing & Communications Officer, commented: “Dukhan Bank is proud to announce the launch of Apple Pay as its latest offering to the market as one of the leading, tech-forward banks in the country. With digital at our core, we are continuously introducing new products and services to meet the ever-evolving needs of our customers while delivering on the best available technologies in the industry. Through the Apple Pay service, we reaffirm this commitment as we strive towards being Qatar’s bank of choice,”
Source: https://thepeninsulaqatar.com/article/08/10/2021/Mastercard-brings-Apple-Pay-to-consumers-in-Qatar