US service provider SeaChange International introduces StreamVid, an OTT turnkey platform enhancing organisation’s streaming business and allowing operators and content owners to connect directly with their subscribers.
StreamVid is an end-to-end, fully managed software-as-a-service (SaaS) platform, covering the full range of business and technical functions from content ingestion and management to curation and monetisation. The solution provides operators and content owners with full control over content distribution, user complete lifecycle data, the ability to do cross-selling and the data to understand their user base.
StreamVid leverages SeaChange’s advanced advertising platform to provide targeted and personalised ad insertion capabilities for content owners, allowing them to tap into the growing streaming ad market by creating and monetising their ad inventory.
“StreamVid is a complete enabling technology for streaming businesses. It allows content owners to build and own a direct, independent relationship with their consumers and to drive brand recognition, loyalty and value,” said Chris Klimmer, SVP of Global Sales and Marketing at SeaChange International. “As a complete platform without third-party software components, StreamVid removes market entry barriers since it is being offered under a true, consumption-based, pay-as-you-grow SaaS business model.”
The platform can be deployed to deliver all content – including Connected TV, OTT, SVOD, TVOD and AVOD – to all devices in 4K quality. StreamVid supports a wide range of operating systems, platforms and devices including Apple iOS, Apple TV, Android TV, Android, Samsung Smart TV, Roku, RDK, Fire TV, LG, PlayStation, Safari, Chrome, Firefox and Chromecast.
The cloud-based system can be provisioned to support any size implementation, from start-ups to large-scale migrations. The platform supports all monetisation models including subscription, transactional or advertising, the latter based on SeaChange’s proprietary ad insertion technology.
Source: https://www.broadbandtvnews.com/2021/07/09/seachange-international-offers-cloud-based-ott-platform/