Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, participated in the World Blood Donor Day, a worldwide initiative that focuses on donating blood to save lives, in collaboration with the Kuwait Central Blood Bank. stc's participation follows the Company’s frequently organized blood drives, and serves as a continuation of its ongoing “Stay Safe” campaign.
The campaign carried out this year consisted of awareness messages shared across stc’s social media and digital platforms. Additionally, an internal campaign was launched to familiarize employees with the importance of donating blood, as well as the positive impacts and benefits associated with the selfless action. The event witnessed a high level of participation from employees, reflecting their sense of awareness and attention towards participating in such humanitarian initiatives that aims to support the local community.
stc documented the initiative in a short video recorded in multiple languages showcasing the highlights from its participation in the international “World Blood Donor Day”.
To complement this community-driven initiative, stc provided the Kuwait Central Blood Bank with a generous set of supplies to assist them in carrying out their duties. The supplies consisted of sanitizing equipment, especially considering the Covid-19 outbreak, as well as tokens of appreciation to be distributed to blood donors.
Danah AlJasem, General Manager of Corporate Communications at stc, praised the continuous efforts made by the team at the Kuwait Central Blood Bank, while extending her gratitude and appreciation for the multiple contributions made by the blood bank to support those who are in need. She also expressed that the initiative, organized and launched by stc, reflects the Company’s commitment in spreading awareness on various health related issues, both locally and internationally.
AlJasem added, “In line with stc’s CSR strategy, and our active role within the community, we are eager to organize initiatives that give back to the people of Kuwait. This year, we organized our blood drive to coincide with the international ‘World Blood Donor Day’ to aid in raising awareness regarding the importance of donating blood. Aside from raising awareness, we truly believe in the importance of backing the health sector, as well as others such as the educational and environmental sectors across a range of versatile contributions.”
AlJasem concluded by stating that stc will spare no effort in effectively executing its health awareness campaigns and corporate social responsibility initiatives to shed light on important health aspects that impact the community. The Company aims to continue building and maintain its relationships with healthcare providers, such as the Kuwait Central Blood Bank, to continue spreading a positive impact in the Kuwaiti society.
To find out more about stc’s sponsorships, promotions, and events, follow stc’s official social media platforms, visit one of stc’s branches, download Mystc mobile application, visit www.stc.com.kw or contact the customer service center by dialing 102 for around the clock assistance.
Source: stc Press Release