Telefónica has selected MediaKind to enhance the VOD offering of Movistar+ in Spain.
Utilising MediaKind’s Aquila On-Demand solution, the technology will deliver rapid asset processing of Movistar+’s on-demand OTT and IPTV content, encompassing transcoding, transformation, packaging, and delivery capabilities.
Telefónica will add several new VOD offerings to the Movistar+ platform as a result of the Aquila On-Demand, including boosted video quality up to 4K and overall performance increases due to a microservices architecture allowing the platform to process the media more than twice as fast.
Eugenio Lojo, Head of Transmission and Conditional Access, Telefónica, said: “This past year has demonstrated the insatiable consumer demand for premium quality on-demand video streaming, a trend that will continue. We are continuously looking for new ways to pioneer and deliver the best quality service to our customers. MediaKind’s Aquila On-Demand solution provides us with the ideal tools to ensure Movistar+ provides a consistently exceptional viewing experience. The deployment means that Movistar+’s on-demand content can be made available faster and reach more devices, with an improved video and audio quality. Such a deployment is key to delivering a truly next-generation VOD experience that exceeds our viewers’ expectations.”
Stuart Boorn, VP Product Management, MediaKind, said: “We are delighted to help Telefónica enhance its Movistar+ service with Aquila On-Demand. The solution’s innovative microservices design provides Telefónica with the flexibility and scale required to meet increasing on-demand video streaming requirements, exacerbated by the recent global lockdowns. Relying on our robust in-house processing and delivery software, we can help Telefónica deliver a premium viewing experience to its subscribers that exceeds consumer expectations for a modern VOD service, such as premium picture quality and reach on even more devices.”
Source: https://www.digitaltveurope.com/2021/05/26/movistar-gets-vod-performance-bump-with-mediakind-tech/