The way people consume television on Vodafone TV in Spain has changed significantly in the last year.
According to Vodafone España, usage of the service has grown 34% since March 2020. Furthermore, access to content applications such as HBO, Filmin, Netflix, Amazon Prime Video and YouTube has skyrocketed by 136%, from 33 to 77 minutes a day.
Although this was spread out throughout the day, the most spectacular growth (593%) took place in the early hours, from 02.30 to 07.00.
Vodafone notes that among the most prominent applications, HBO’s usage doubled in the past year, driven by the success of Spanish productions, while Filmin’s increased by 279%.
Vodafone TV also saw a 20% increase in activations for Filmin, which is included in the Cinefans package. Currently, around 200,000 Vodafone TV customers access the service through the platform’s app, without using a receiver (Boxless).
Furthermore, the streaming service has seen a 25% growing in the number of connected devices in the past year.
Vodafone also notes that the consumption of DTT services fell by 5%, reflected a move to the consumption of paid-for channels.
Source: https://www.broadbandtvnews.com/2021/03/24/vodafone-tv-takes-off-in-spain/