Spotify, the world’s most popular global audio streaming subscription service, is available to millions of people in Bangladesh, offering brands a new opportunity to reach millions of engaged listeners through its innovative and creative ad-supported free tier.
Httpool will serve as Spotify’s local advertising sales partner, according to a press release.
Available for free to all in Bangladesh since February 23, Spotify offers the best listening experience for local and international music of over 70 million tracks across thousands of devices including mobile, smart speakers, desktop and gaming consoles.
This makes it simple for people to soundtrack every moment of their lives as they workout, cook, entertain, study, and everything in between, wherever they are.
This streaming behavior is the foundation of Spotify’s Streaming Intelligence, its unique first-party data and insights that are based on users’ streaming behavior.
For advertisers, this presents an unparalleled opportunity to reach engaged listeners with the right messages in the right context.
Since launch, Spotify has partnered with a limited selection of brands to advertise on Spotify Free in the region, including – Unilever, Evaly, and bKash.
The world’s most popular audio streaming service has signed over a dozen brands as launch partners across 3 new markets in Asia with Bangladesh, Sri Lanka and Pakistan.
Fully localized, the Spotify platform offers advertisers a diverse selection of ways to reach their audiences based on campaign goals and how users are engaging with the platform.
These include audio, video and display ad experiences.
Advertisers can reach logged-in audiences however they choose to listen as they stream across devices, including mobile, desktop, connected speakers, gaming consoles, and more.
Globally, Spotify Free users spend an average of 2.5 hours each day listening to audio on the platform through multiple devices.
Source: https://www.dhakatribune.com/business/2021/03/03/spotify-now-open-for-business-in-bangladesh