The concept of advertising video-on-demand has been a global success throughout 2020 and in the latest example, A+E Networks International has signed a deal with New Zealand’s TVNZ for the launch of a branded AVOD channel in the territory.
The A+E Networks portfolio includes a number of renowned brands such as A&E, Lifetime, HISTORY, LMN, FYI, VICELAND, Blaze and Crime+Investigation.
Kicking off in August with forty Lifetime movie titles, TVNZ will add four new titles each month from Lifetime’s library of TV movies during the first year of the agreement. Among the top performing TV movies immediately available at launch are a number Lifetime Original Movies including: College Admissions Scandal, the adaptation of VC Andrews’ four-film Flowers in the Attic franchise; the Jane Green series based on her internationally best-selling novels, including Tempting Fate (pictured); Lifetime’s Wrong franchise of movies; and the popular Harry and Meghan: Becoming Royal.
“TVNZ OnDemand is a hugely popular platform in New Zealand, experiencing tremendous growth in both reach and popularity,” said Glen Hansen, A+E Networks senior vice president of content sales, commenting on the new service. “We are thrilled to partner with them in launching a dedicated Lifetime digital channel featuring original, premium, high-quality and award-winning movies, which New Zealand audiences will love.”
TVNZ director of content Cate Slater added: “We’re excited to have Lifetime join TVNZ OnDemand’s digital channel offering. Lifetime is big on entertainment and big on drama. It’s engaging, crowd-pleasing content and we know our viewers are going to love every moment of it.”