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Movistar to be Disney+ launch strategic partner

Telefónica’s Movistar, Spain’s leading pay-TV provider, has been revealed as the country’s partner for the Disney+ direct-to-consumer service.

The companies say that adding the new streaming service builds upon a long-standing relationship between the companies, and presents a unique opportunity for Movistar+. “After years of a strong relationship between Telefónica and Disney, we are excited to announce this alliance,” commented Telefónica Spain CEO Emilio Gayo. “Disney+ enriches the experience of Movistar customers, with exceptional storytelling from five incredible Disney brands. This agreement reinforces our strategy of always offering our customers the best original content.”

Added The Walt Disney Company EMEA president Jan Koeppen: “We’re delighted to have Telefónica on board for the launch of Disney+. This marks an exciting new era of entertainment featuring premium content across our portfolio of brands, and we can’t wait for Movistar customers to experience it.”

Movistar+ will soon give precise details on how Disney+ will be integrated and the exact commercial offer. However it has confirmed that at its launch on Movistar, Disney+ will have more than 25 exclusive originals, 500 films and 300 series available on the platform. This includes content from Disney, Pixar, Marvel, Star Wars and National Geographic, as well as the new Disney+ Originals: original films, entertainment programmes, documentaries and series produced for the streaming service.

In particular it will feature the big-hitting Star Wars drama The Mandalorian which became the most downloaded TV series of all time in December 2019.



Source: https://www.rapidtvnews.com/2020030958178/movistar-to-be-disney-launch-strategic-partner.html

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