The General Authority for Regulating the Telecommunications Sector (TRA) announced the launch of a podcast service on its official website, in conjunction with the UAE Innovation Month, in a move aimed at activating more channels of communication with the public, disseminating concepts of the ICT sector, introducing key developments and their impact on human life.
The first episode of the TRA Podcast was titled ‘5G: Prospects and challenges’, during which Eng. Tariq al-Awadhi, Executive Director Spectrum Affairs, talks about the importance of 5G, which stems from the fact that it is one of the necessary conditions for the development of a smart city based on the Internet of Things. Mr. al-Awadhi touches on prospects for this technology, its risks and challenges.
Commenting on this new service, H.E. Saeed Al Suwaidi, TRA Deputy Director General for Support Services, said: “The TRA is in a position to promote a proactive community culture related to the concepts of our time and to highlight the impact of those concepts on people's lives. We are keen, through this new channel, to clear ambiguities surrounding the future of emerging technologies in general, especially those related to the Fourth Industrial Revolution (4IR) and its manifestations such as 5G, Robotics, IoT, Big Data and the Smart City. The TRA Podcast is an effective way for customers to learn about key developments through episodes featuring officials and specialists from the TRA and the sector at large, during which they briefly talk about their experience and knowledge with a lot of streamlined information, in order to give a an overall idea to the audience about the TRA and its central role in organizing one of the most vital sectors of our time.”
H.E added: “We in the TRA realize key issues relating to the ICT sector, and accordingly we will work through the new service to introduce members of society with everything new, so as to leverage the great popularity enjoyed by podcast as a content publishing service, not only at the local and Arab levels, but also globally. The UAE podcast market is expected to grow exponentially with users in the coming period as a new and trending way to consume digital content, especially among the younger generation who make up about 36% of UAE's population.”
In the coming days, the TRA will publish more Podcast episodes periodically, to talk about key issues and services under the scope of the TRA, such as cybersecurity, business services, permits/authorizations, among others. Through the Podcast service, TRA’s customers can get to know about the latest figures in the ICT sector, and would also learn about key updates on relevant policies, regulations, terms and conditions. The new service will broadcast TRA’s responses to inquiries received via the call center, in addition to excerpts showcasing major smart services, tips and advice on dealing with the digital space presented by expert engineers from Computer Emergency Response Team (aeCERT) at the TRA.
The TRA ensures to diversify and activate its channels of communication with the public. The launch of the new service will enhance the status of the TRA as the enabling entity of digital transformation in the country, as well as spread awareness of TRA services and mission, foster a culture of innovation and future shaping through interactive channels and segments.