Industry Updates

'SAMENA Daily' - News

Microsoft launches three new Surface devices in Kuwait

Microsoft has unveiled three new versatile devices to augment its award-winning Surface range, covering use cases for both commercial and consumer customers and demonstrating the company’s ongoing commitment to Kuwait’s economic development.

The Surface Pro X, Pro 7, and Laptop 3 continue the brand’s tradition of best-in-class productivity, security, mobility and speed, introducing new processors and device categories.

“Kuwait’s Vision 2035 shows a clear commitment to economic development in a region well known for innovation and bold national strategies,” said Mirna Arif, Surface Business Group Director at Microsoft Middle East and Africa. “Innovation and digital transformation go hand in hand; that is why Microsoft’s mission is to empower every individual and organisation on the planet to achieve more. From its inception, Microsoft’s Surface family has been designed in collaboration with our customers, by listening to their stories and discovering what they need. Versatility and productivity come as standard, so each device allows people to stay connected wherever they are.”

The Surface Pro 7 takes Microsoft’s iconic two-in-one design to the next level, with a faster and even more versatile device for professionals on the go. Powered by Intel’s 10th-generation core processor, Fast Charging, all-day battery and Instant On, the Pro 7 also includes superior connectivity with USB-C™ and USB-A ports.

The Surface Pro X is Microsoft’s thinnest, lightest and most powerful edge to edge 2-in-1 laptop with LTE and 13” touchscreen. Ultra-thin and always connected, Surface Pro X combines ultimate mobility with blazing-fast LTE connectivity and amazing graphics. Aimed squarely at portability and connectivity, it features Microsoft proprietary SQ1 processor, designed in collaboration with mobile-computing leader Qualcomm.

Businesses and consumers across the UAE will now have access to the latest editions of Microsoft’s most beloved Laptop series. From work to style, the new Surface Laptop 3 helps people make an impact with the thin, light, and elegant design, a new choice of 2 rich tone-on-tone colours and metal keyboard finishes, and a new choice of vibrant 13.5- or 15-inch touchscreens. Laptop 3 features improved speed and performance with the latest 10th Gen Intel® Core™ processor, up to 11.5 hours battery life, and Instant On. The 15-inch consumer device is powered by the AMD Ryzen Surface Edition processor.

“The Surface family has a device for everyone, from the most casual everyday uses, to the more demanding corporate ones,” added Arif. “At each iteration, we elevate the entire Microsoft ecosystem, ensuring our devices evolve into a line of products that cover the widest possible range of individual and business use cases – versatile, adaptable and powerful. Teacher or student, artist or engineer, individual or business – your Surface companion is your partner in innovation.”

The Surface Pro X, Surface Pro 7, and Surface Laptop 3 will be available at the beginning of February from authorised retailers and partners across Kuwait.



Source: https://news.microsoft.com/en-xm/2020/01/23/microsoft-launches-three-new-surface-devices-in-kuwait/

ATTENTION