Vivo celebrates its continuing expansion into Africa and Middle East markets just six months after it entered the region. Rallying behind a strategy to immerse in local culture and tailoring its approach to those consumer needs, vivo continues to redefine the path to success in the Africa and Middle East region in 2020.
Since its announcement in late July 2019 to expand into the region, vivo has successfully entered 14 markets including Egypt, Morocco, South Africa, Saudi Arabia and The United Arab Emirates (UAE). Vivo has been continuously expanding its sales channels and brought to consumers various innovative and trendsetting handset options.
In 2020, vivo will further expand its sales channels and after-sales outlets in Egypt with major names coming on board including Amazon-backed Souq, B-Tech and more partners that will be joining the company’s network of retailers. Most notably, vivo’s V17 Pro and S1 handsets are already proving to be popular choices among young consumers, which attributes to its market-entry approach.
Within just three months of operations in the Egyptian market, vivo managed to launch eight devices to cater to the various needs of Egyptian consumers. Last October, vivo launched its first four smartphones, the Y17, Y15, Y12 and Y90. Building on the success of the first four mobiles, vivo introduced the V17 Pro and S1 in November and the Y19 and Y11 afterwards. Those launches positioned Egypt as one of the top three markets for vivo in the Africa and Middle East region.
“We are thankful for the positive reception we have had so far from customers across the Africa and Middle East markets. As we move into 2020, we will further immerse ourselves into the markets to learn about the different needs of the consumers there and further redefine our products and services to provide world-leading features that are innovative on their behalf,” said Jet Xu, President of vivo Africa and Middle East. He added “After all, our brand mission is to make consumers’ lives extraordinary through introducing innovative technology, being a trendsetter and an influencer within today’s youth culture. This is why when entering the region, our research teams visited different countries and conducted in-depth research into consumer needs.”
Vivo’s significant investment and entry into the Africa and Middle East region is no accident. According to the GSMA, by 2023 mobile’s contribution in the Africa and Middle East region will reach just over $220 billion as countries benefit from increased infrastructure, take-up of mobile services and 5G deployments. As of October 2019, 10 operators have already launched commercial 5G services across the five GCC Arab states.
“The Egyptian market is of strategic importance and a key market for vivo in the region,” said David Qi, CEO of vivo Egypt. “We are confident that we will further expand our presence and solidify our position in the coming year in Egypt as we continue to redefine quality products and services that cater to the needs of the Egyptian consumer,” he added.
Marking 2020, vivo aims to kick-off strong with the “Redefine Your 2020, Redefine Your Selfies” campaign with its V17 Pro and S1 handsets. Vivo has a promising pipeline with new smartphone launches in the local market scheduled for 2020 to continue its mission to provide the Egyptian market with its cutting-edge technologies.