Industry Updates

'SAMENA Daily' - News

First video streaming service launched in Bangladesh

Bongo, the country’s first and biggest video streaming service provider in Bangladesh, allows millions of viewers with watch Bengali content online anytime, anywhere. Bongo has invested in infrastructure and software over the past 5 years that has enabled everyone to watch live tv or movies on smartphones and feature phones over the internet, according to a press release.

As media consumption across the globe is increasing on digital formats, Bangladesh has shown tremendous increase and has seen a significant jump from traditional media to new (digital) media.

With the rise of global digital media players such as Netflix, Hulu, Amazon and Apple TV; Bongo has made its mark in Bangladesh, from being one of the first companies to receive the Golden Play Button award from YouTube and ICT National Award.

Bongo’s network consists of over 87 million users where more than 62 million hours of content are being consumed every month. It has gained a majority of Bangladesh content as well as international where many are consuming content through its app, web or network of channels.

Bangladesh is seen as an important part of the global streaming industry’s growth plan, experts said, adding that consumption moves online the availability and creation of premium local content becomes important.

This increase in the number of mobile devices is making it easier for consumers to access music and video content on the go. Keeping all these trends in mind, Bongo is an ever-growing library of over 15,000 full movies, dramas, TV shows, music videos and songs.

Bongo is also the first online video service in Bangladesh to be actively involved in creating original content.

Apart from Bongo Originals, its library contains aggregated contents from some of the biggest Labels and TV Channels in Bangladesh.

This unique collection of Bangladeshi content is available through Bongo website, mobile app and other partnered platforms. Bongo has already been recognized with a top start-up in Bangladesh award and has received acclaim from Silicon Valley and European based investment.



Source: http://www.theindependentbd.com/post/224885

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