The UPC Direct Now app has been made available in Hungary.
It is being offered free of charge to UPC Direct subscribers and gives access to up to 50 linear channels on smartphones, tablets and laptops.
Significantly, it is also the only app, among those offered by national TV providers, that is available on smart TVs – in this instance Samsung and Panasonic devices.
Additional features of the app, which runs on both Android and iOS, include seven-day replay functionality.
Commenting on the launch, Catalin Itu, UPC Direct country manager, Hungary and Romania, said: “The application was developed by M7 Group to enhance the experience, based on customer needs. Day-to-day organisation, flexible planning of work and leisure, and the importance of communal and individual free time are vital for our clients. Television has long been determined by linear programming, but advanced technology has led to a better experience. We are pleased to be able to make this innovative service available for our customers”.
UPC Direct is operated by UPC DTH, a member of Luxembourg-based M7 Group.
The latter’s operations include freeSAT and Skylink in the Czech Republic and Slovakia and FocusSat in Romania.
Source: https://www.broadbandtvnews.com/2019/11/12/upc-direct-launches-tv-everywhere/