Synchronoss Technologies Inc is working with a new joint venture formed by the four largest mobile operators in the United States (US) – AT&T, Sprint, T-Mobile and Verizon – to help deliver an advanced mobile messaging experience across all four mobile networks.
“The launch of this initiative signals the beginning of the era of advanced messaging in the US that will begin to unite communication, services and entertainment in entirely new ways,” said Synchronoss Technologies president and chief executive officer, Glenn Lurie.
Based on the Rich Communications Services standard, developed with technology partner WIT Software, this platform has the potential to create a messaging ecosystem that allows consumer brands to create a new level of engagement and meet growing preferences for content rich, personalised interactions via messaging communications.
With customer consent, this technology will allow businesses to directly interact with their customers using branded, interactive multimedia communications and one-to-one messaging.
The application will also allow users to add advanced multimedia capabilities to their text messages and accomplish, engage and interact with their favourite brands without switching from app to app.
Source: http://www.bernama.com/en/general/news.php?id=1789203