Teradata, the cloud analytics company and Deutsche Telekom announced a strategic partnership to support the digital transformation goals of small and medium sized businesses (SMBs) in Germany.
By combining the strengths of Teradata and Deutsche Telekom, customers benefit from dual technology expertise and an end-to-end offering: Teradata contributes leading software for data analytics and decades of experience in data science and business consulting; Deutsche Telekom provides a comprehensive cloud ecosystem, demand-driven infrastructure, highly secure data centers, IT security and IoT solutions over the proven Telekom network.
As the basis for this partnership, Deutsche Telekom is integrating the leading analytics platform, Teradata Vantage, into its IT solution portfolio. For SMBs in Germany, this provides unprecedented easy and efficient access to data analytics, bypassing the technological complexity that has previously been a barrier to entry. With Vantage, customers can analyze enormous amounts of data in the cloud from a wide variety of sources – including, but not limited to, sensors, machines, smartphones or social media – in real time. By leveraging tools such as machine learning for artificial intelligence, SMBs can discover answers to business-critical questions, increasing their ability to make data-driven decisions.
Using Teradata Vantage, Deutsche Telekom is already developing its data analytics application for the company’s SMB customers: The “Digital Sales Assistant”, which will enable the sales force to immediately recognize the needs of its customers and respond to them more precisely.
HAgen Rickmann, Director Business Customers, Telekom Deutschland said, "This partnership gives SMBs access to data analyses that only large companies have been able to carry out to date. By combining our strengths, we can provide affordable solutions created especially for our customers."
Oliver Ratzesberger, President and CEO, Teradata said, "Data and analytics – areas that are so crucial for all businesses today – are especially challenging for SMBs to properly leverage, given their lack of in-house expertise and smaller budgets. Together with Deutsche Telekom, we are proud to close this gap by offering a cloud-based, simple solution."