The Saudi Payment Network (mada) and digital payments leader Visa has launched “Stay Secure,” a consumer education campaign that aims to promote safe digital payment (card and mobile) practices among Saudi consumers. The Visa-mada 2019 security campaign addresses consumer concerns and provides relevant tips and advice to help consumers protect themselves against payment-related frauds. This is the second successive year that mada and Visa have partnered on this initiative. Previously running for one week, this year’s campaign will run for one month.
Visa and mada surveyed consumers across the Kingdom regarding security of digital payments. Saudi consumers are increasingly comfortable paying and transacting with cards overall (in-store and online), with 89 percent of respondents finding cards more secure than cash.
Among online shoppers and e-commerce users, card payments remained the predominant mode of payments (66 percent) driven by factors such as security (82 percent), budget management (66 percent), and availability (60 percent). Eighty-two percent of the respondents claimed to have started making more card payments online in the past two years.
Ziad Al-Yousef, managing director of mada, said: “We are excited to partner with Visa on the ‘Stay Secure’ campaign as it gives us a sense of consumers’ security concerns and enables us to address them effectively. Saudi Arabia’s payments landscape is rapidly evolving to offer online shoppers with a range of payments options.”