The STC brand maintained its rank on top of the list of the «most valuable brands in Saudi Arabia and as the third in the Middle East in 2019, according to a recent valuation by the expert Brand Finance entitled "The top 50 most valuable brands of Saudi Arabia".
The classification revealed that the value of the STC brand reached $7.095 billion, at an increase of 6.7% from last year, maintaining the first rank for the second year in a row, while rising by 6 ranks on the list of telecom companies that are valued at more than USD 5 billion.
Brand Finance valuation consultancy revealed that Saudi Basic Industries Corporation (SABIC) brand was ranked second with $3.96 billion in 2019, at an increase of 6.5% from last year. Al-Rajhi Bank came third with a $2.92 billion brand value, at an increase of 12.4% from 2018, whereas Ahli Bank came in fourth with $2.47 billion. As for Almarai, it maintained its fifth position with a brand value that reached $2.18 billion, at an increase of 3.5%.
Source: STC Press Release