Digital media management and licensing company Bitmax is partnering with blockchain-based digital media rights and content management company MTonomy to license and provide new release content.
By collaborating with MTonomy, Bitmax says it is securely bringing its film partners transparent access to an entirely new and rapidly growing audience, while pushing the envelope on efficient content distribution globally.
Through the partnership the companies hope to allow millions of cryptocurrency users around the world to buy and rent securely, and directly in cryptocurrency on MTonomy.com, Bitmax’s video content such as films documentaries, TV series and digital shorts.
Cryptocurrency users will make payments in ether, the native cryptocurrency of the Ethereum blockchain, using any of the popular cryptocurrency wallets such as Metamask, Coinbase Wallet and Cipher.
In addition to providing digital media licensing services, Bitmax and MTonomy will also onboard, manage and audit digital media content.
“At Bitmax, we are committed to finding the many ways our content partners can monetise their content and reach the widest audiences,” said Bitmax chief revenue officer Jim Riley. “MTonomy has pioneered the best-of-its-kind online platform that accepts Ethereum currency, which has opened up a new audience of millions, bringing our filmmakers a new and innovative revenue stream.”
Arjun Mendhi, Founder and CEO of MTonomy, added: “With industry-leading expertise and commitment to their content providers, Bitmax is an ideal partner for MTonomy’s digital distribution and rights management platform. We look forward to working to distribute Bitmax content to a growing global market.”