Spearheaded by its iconic music brand, Viacom International Media Networks has broadened the reach of its operations with launch of the MTV+ Prime Video Channel on Amazon in Germany and Austria.
The new offer gives Amazon Prime Video members the ability to access the linear MTV Brand New channel and various premium MTV content on-demand. Prime members can add MTV+ to their existing Prime membership for €2.99/month.
In Germany and Austria, the new MTV+ Prime Video channel now offers 24-hour free music video programming, featuring today’s newest tracks and tomorrow’s biggest hits. MTV+ also offers on-demand reality including Jersey Shore: Family Vacation, Fear Factor, Catfish: The TV Show and Just Tattoo Of Us, as well as classic content such as Teen Mom, Geordie Shore and Ex On The Beach. Subscribers also get exclusive access to new seasons of MTV shows before anyone else – and at launch, they will be the first to see the new season of Ex on the Beach US. Finally, the library of content available will grow over time.
The agreement with Amazon is the latest in a string of multi-platform partnerships for the global media company, which has spent autumn striking deals aimed at transitioning the brands to next generation platforms to ensure long-term relevance among increasing digital audiences. VIMN also recently signed an SVOD deal for Nickelodeon content with Vodafone in Turkey, as well as a mobile distribution deal with Africa’s largest mobile network operator, MTN.
“We are pursuing a diversified and extensive multi-platform strategy,” said Raffaele Annecchino, president and MD of VIMN’s Southern and Western Europe, Middle East and Africa business cluster. “We are a company that produces premium long form and short form content for every platform. We are excited to be working with great partners like Amazon in Germany, MTN in Africa, and Vodafone, as we continue to evaluate each market for new opportunities and unlock value through both traditional and non-traditional distribution partners.”