Facebook has partnered with Macy’s to open its first pop-up shops bringing more than 100 brands to “The Market at Macy’s” this holiday season.
Brands at the shops include accessories, jewelry and handbags, as well as bedding items from digitally native brands such as Mermaid Pillows and Crane & Canopy bedding.
The shops will be located inside the Macy’s stores in New York City; Pittsburgh; Atlanta; Fort Lauderdale, Fla.; San Antonio, Texas; Las Vegas; Los Angeles; San Francisco and Seattle.
Macy’s said in a press release that “the partnership with Facebook reflects efforts to offer unique brands, experiences and concepts that could woo shoppers who increasingly prefer to shop online."
To mark the opening, many of the brands appearing in Macy's Herald Square, New York, location will be featured in an ad campaign running in New York City's Grand Central Station.
The stores will remain open through early February.
Source: http://www.furnituretoday.com/article/559371-facebook-partners-macys-first-pop-shops/