KT released upgraded services for children on its internet protocol television (IPTV) Olleh TV, in a bid to attract more users and widen its lead over competitors in the domestic IPTV market.
The firm said Kids' Land 2.0, an improved version of Kids' Land 1.0 launched in May, enhanced content for parents who have difficulty in infant care as well as content helping children to improve their TV viewing habits.
The nation's second-largest mobile carrier said Kids' Land has been well received in the market thanks to its differentiated content created in cooperation with companies specializing in child education such as Daekyo.
The service has attracted 3.6 million users in five months since its release.
During a media conference held at its headquarters in Seoul, the telecom company said one of the major upgrades was the launch of a mobile version of Kids' Land, which enables users to enjoy watching content they used to watch on IPTV on their mobile phones.
The mobile version offers 13 channels and 10,000 videos on demand for children.
The firm noted that there have been concerns over indiscriminate commercials and provocative content in existing video streaming apps, which could have a harmful impact on children.
The company said there are no ads or provocative content on its mobile version.
KT has also created its original programs offering parents counseling on the difficulties of infant care.
A mental health professional, famous for infant care and child education, appears in counseling programs created based on difficulties that parents have experienced.
Other new content includes popular character "Pororo" answering children's questions.
"This content will help parents cope better with the barrage of questions their children ask," said Kang In-sik, managing director of media content at KT's Media Business Division.
The firm also began a campaign helping children have better TV viewing habits, with popular characters such as "Pororo" and "Pink Pong" encouraging children to take a step backward from a television.
A function that blocks blue light has also been added as there is a growing concern about blue light exposure from screens on electronic devices.
"We expect Kids' Land 2.0 to be an essential item to help parents resolve troubles in infant care," said Kang. "KT will continue to release services for children as well as for parents through cooperation with premium content companies."
Source: http://www.koreatimes.co.kr/www/tech/2018/10/133_257088.html