OnMobile has launched its video entertainment portal, ONMO Videos, across 5 leading operators in India, Bangladesh, and the Middle East.
ONMO features exclusive regional content in five Indian languages - Kannada, Tamil, Malayalam, Telugu, and Bengali.
“9 out of every 10 new internet users in India over the next 5 years are likely to be Indian language users. With increased availability & affordability of data network and smartphones, there is a significant market for regional content consumption, digitally,” said Sanjay Bhambri, President & Chief Operating Officer - India, Asia, Middle East & Africa, OnMobile Global.
“ONMO Videos fulfills that gap with its holistic entertainment platform catering to varied interest needs of a region-specific audience in 12 categories,” he added.
The company said that Indian consumers prefer content in their native language but the challenge has always been that the desired content is available at different destinations and in different formats, across various channels.
With a low subscription fee, ONMO Videos comes packed with features like the recommendations, bookmarks, social sharing and smart notifications to enrich the user experience. ONMO Videos is optimized for both web and mobile and can run on low bandwidth.