AI-powered content discovery service Zone·tv has introduced functionality to allow content owners and video distributors to create self-branded, linear TV channels that can be personalised and customised by viewers.
As well as for content discovery, Zone·tv Studio sees use for channel curation and video delivery. Using proprietary intelligent software built by zone·tv, video distributors and content owners are now said to be able to deliver a ‘Spotify-like’ experience, which, for the first time, is not based on what a programmer wants to show the viewer, but instead based on what the individual viewer wants to see.
“Traditional video distribution is in a state of disruption as hundreds of direct-to-consumer streaming services are emerging, making it difficult to maintain customer loyalty,” explained zone·tv CEO Jeff Weber. “Our technology means that any video distributor or content owner can build new, precisely targeted, compelling channels which enable a more relevant content consumption experience for their customers. Zone·tv studio enables the simplicity of traditional linear channel programming combined with the intelligence power of artificial intelligence to bring new user experiences to TV services.”
Zone·tv Studio also features a technology stack designed to enhance video distributors’ existing entertainment services or create new ones. Key components of the cloud-based zone·tv Studio include the Zone·tv Programming Studio, designed for authoring a channel; A.I. Studio, which assesses the channel content, enhances the asset metadata via video indexing, classifies it and incorporates additional, relevant, trending information using zone·tv’s own signal networks; Zone·tv Ad Studio designed to integrate with ad tech partner services for ad decisioning and ad insertion; and Zone·tv Configuration Studio, which enables the delivery of the partner’s content service to any end-point device or system.
“We are giving our partners an edge not only through superior tools and algorithms, but also by breaking through the psychology of doing things the way they have been done in the past – which makes the traditional video distribution industry vulnerable. It’s a very exciting time and we believe it’s our time, too,” added Weber.