With the ability to stream video at the highest quality securely utterly fundamental to its recently launched over-the-top service, Formula 1 is moving virtually all of its infrastructure from on-premises data centres to Amazon Web Services.
Part of this will also see AWS, and standardising on AWS’s machine learning and data analytics services to accelerate its cloud transformation.
Formula 1 will work with AWS to enhance its race strategies, data tracking systems, and digital broadcasts through a variety of services including Amazon SageMaker, AWS Lambda, AWS's event-driven serverless computing service and analytics services. These are said to be able to uncover never-before-seen metrics that will change the way fans and teams enjoy, experience, and participate in racing. In addition, Formula 1 has also selected AWS Elemental Media Services to power its video asset workflows, enhancing the viewing experience for its 500 million plus fans worldwide.
“For our needs, AWS outperforms all other cloud providers, in speed, scalability, reliability, global reach, partner community, and breadth and depth of cloud services available,” said Pete Samara, director of innovation and digital technology at Formula 1. “By leveraging Amazon SageMaker and AWS’s machine learning services, we are now able to deliver these powerful insights and predictions to fans in real time. We are also excited that the Formula 1 Motorsports division will run high performance compute workloads in a scalable environment on AWS. This will significantly increase the number and quality of the simulations our aerodynamics team can run as we work to develop the new car design rules for Formula 1.”
Added Mike Clayville, vice president, worldwide commercial sales at AWS: “Leveraging the cornucopia of services offered by the world’s leading cloud, Formula 1 will engage with its growing global fan base in unique ways. Formula 1’s years of valuable historical race data analysed against the real-time information that is collected in every race using AWS’s machine learning, streaming, and analytics services will uncover new racing metrics and insights that were unimaginable in the past. And, with AWS Elemental Media Services, they will engage their audience through truly differentiated experiences that will thrill generations to come.”