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PCCW Media launches "Now E", a brand new one-stop entertainment OTT platform

PCCW Media, a leading pan-Asia entertainment and media company, introduces Now E, a one-stop entertainment OTT platform with international and Asian dramas and movies, and world-class sports events, for viewers especially the Millennials to enjoy their favourite content anytime, anywhere with no strings attached.

Now E teams up with leading and exclusive content partners including HBO, MOViE MOViE, Now Baogu, Viu, and top international studios^, offering thousands of hours of premium content ranging from Hollywood blockbusters, US dramas, Asian movies and dramas, and variety shows. Also, sports fans can catch live action of world-class sports content on the same app, including the upcoming 2018 FIFA World CupTM and many more to come. Users can also access the latest Hollywood and Asian blockbusters and concerts on a pay-per-rent basis in July.

Now E will be available for download on Apple App Store and Google Play later this month. Each user can register up to five devices*, enjoy video viewing with two concurrent streams, and Airplay/Chromecast to TV. Now E can be accessed via smartphone, tablet, PC and the newly introduced Now E Android TV Box.

The Now E box is the first Google Android TV box offered by Hong Kong operator and will be first available through The Club, HKT’s unified loyalty and rewards program, as well as HKT and CSL Mobile retail outlets, enabling users to enjoy on TV screen their favourite content and download favourite games and TV apps from Google Play.

To meet the video consumption habit of the Millennials, Now E provides a ground-breaking and hassle-free pricing model, allowing users to subscribe the service by day, in addition to subscription by month or season.

Ms. Janice Lee, Managing Director of PCCW Media Group, said, “PCCW Media is very excited to add a new member to our media service family. Now E means “Easy• Entertainment•Everywhere” which will be a perfect fit for the individual with Millennial lifestyle. Today, modern viewers consume more online video than other audiences. They prefer watching online for greater flexibility and demand for personalized content. We are confident that Now E will stand out from the rest as the most preferred OTT service as Now E is a single OTT platform which provides exclusive Asian and international movies, dramas and world-class sports events.”

Registered users will enjoy a one-month free trial of the Entertainment Combo during the promotion period#. For more information about Now E, please visit www.nowe.com.



Source: PCCW Press Release

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