WhereverTV Broadcasting and Google have launched WhereverTV Latino, a subsidiary that will act as the IT giant’s first live-linear streaming partner in Latin America.
Created via Google’s Chromecast division, WhereverTV Latino will first offer distribution in Mexico nationwide, through 200 retail stores that include Best Buy, Coppel, Liverpool, Radio Shack & Sears.
“WhereverTV Latino is the future in today’s Latin American television markets. We can offer outstanding entertainment options and provide a variety of content and ground-breaking reality-based programming for WhereverTV Latino subscribers,” said Edward D. Ciofani, CEO WhereverTV. “I’m incredibly excited to be launching our OTT platform throughout Latin America with Google Chromecast and this marketing alliance. WhereverTV Latino is proud to have this relationship with an organization that is so unique and forward-thinking.”
Jack Feldman, director of Latin American Affairs at WhereverTV Latino, added: “I am very excited with this alliance between Google Chromecast and WhereverTV Latino. Our goal is to give Google users an enriched viewing experience with the best content available in Latin America as well as the unique opportunity of choosing only the content they want to see.”