Amino is seeking to address the online Arabic content gap for regional social media users as it officially launches in the Middle East region. It said there is an immense untapped opportunity, as Arabic is the fifth most widely spoken language in the world, yet only about 1 percent of the content currently created online is in Arabic.
Amino expects to see a rise in user-generated content from the region, aiming to build a wealth of Arabic content online. The Amino app provides a platform with several options of expression within a community, called an Amino, and lets people within an Amino chat via text or video, upload images, videos and GIFs, post and create quizzes, and interact with like-minded people on the same topic.
It will be available in Arabic for users anywhere in the world and the company expects a significant increase in downloads from the Middle East region over the next twelve months.