Telenor Pakistan has planned heavy investment to further enhance its 4G/LTE footprint in the country and plan to convert more than 70% of network to 4G by adding a site every hour.
Chief Executive Officer, Telenor Pakistan, Irfan Wahab Khan Wednesday told media persons that subscribers are at heart of everything as new brand philosophy `Jo Har Pakistani Chahay’ portrays that very commitment where we make the product and service adapt to customer lifestyle rather than other way around.
One of the mobile phone service providers in the country, Telenor Pakistan also unveiled its rejuvenated brand philosophy `Jo Har Pakistani Chahay’ along with forthcoming 4G expansion plans, signifying its relentless focus on delivering on evolving customer needs.
The unveiling took place at Telenor Pakistan’s headquarters in Islamabad where media was briefed about renewed brand mantra and how it will be supplemented by imminent 4G expansion strategy.
Irfan Wahab Khan said Telenor works tirelessly towards accomplishing its vision of `empowering societies’ through various digital and financial initiatives that are designed around the ever changing customer needs.
“We are really excited to unveil Telenor Pakistan’s rekindled brand philosophy `Jo Har Pakistani Chahay’, which enables us to connect with our customers to answer their call of “Jo Mein Chahoon” in our journey towards becoming their favorite lifestyle partner,” he added.
He said since Telenor’s 4G license acquisition in June 2016, it has rolled out over 3,000 LTE sites across more than 110 cities in Pakistan.
Karachi alone has received more than 600 LTE sites with special arrangements – such as spectrum re framing and dual band usage – made for enhanced user experience of the city’s LTE customers.
Recently, he said, Telenor received substantial investment from Telenor Group for LTE infrastructure enhancement reiterating Telenor’s commitment in Pakistan. This investment will enable the company to have additional LTE sites as well as reframe the existing sites.
Chief Marketing Officer, Telenor Pakistan, Bilal Kazmi said with power of data, every Pakistani has opportunity to be the best versions of themselves `Jo Har Pakistani Chahay’ celebrates this individuality.
It was time for us to step away from race of the biggest and the best in Pakistan but rather empower every customer, every Pakistani. he said.
Commenting on development, Khurrum Ashfaque, Chief Technology Officer Telenor Pakistan said, “Today, as we renew our brand mission in continuation of efforts to empower our customers, we are set to expand the 4G/LTE footprint in Pakistan.
We will also initiate building towards a 4.5 G network rollout to cater to ever growing needs of subscribers and bring them benefits of digital technology.
Along with being the first telco in Pakistan to have cloud computing services, we also have a high efficiency spectrum utilizing all four 4 bands, he said.