Netflix has become a big enabler for the growth of big-size televisions in the UAE, an industry expert said.
“The Netflix content has become much cheaper after it was launched officially in the UAE. It now has rich content for Full HD and 4K,” said Nilesh Khalkho, CEO of Sharaf DG.
Netflix is offered in the UAE in three packages — basic for $7.99 (Dh29.32), standard for $9.99 and premium for $11.99.
Khalkho said that people who used to watch Netflix on mobile phones are returning to view it on TVs, especially bigger screens, above 75 inches.
According to research firm GfK, TVs gained positivity in value in single digit year on year in the second quarter in the UAE, with heavy promotional offers on the big-size televisions.
Source: http://gulfnews.com/business/sectors/retail/netflix-drives-demand-for-big-size-tvs-in-uae-1.2097532