The solution will be deployed locally with specific features that Orange says will suit the market needs in West Africa. The streaming service is initially launched on a range of iOS and Android devices that shall also have the possibility to cast the streaming video content using an Orange Dongle for a large screen experience. The TV Apps will be offered to local Orange mobile subscribers while the plug-in stick, said to be similar to Google’s Chromecast offering, will provides access to movie channels, free TV channels and a full video-on-demand (VOD) catalogue, presented through a user interface from Norigin´s Hybrid Apps product.
Commenting on the deployment, Norigin Media CEO Ajey Anand, said: “With the smart phones and tablets becoming key devices in the region, it is only a matter of time before a comprehensive OTT solution is offered across all platforms. Casting of video with the Orange dongle to large screens makes Orange TV a unique proposition in the region. We are proud to launch our TV Apps in Africa and look forward to extending the offer to more devices and markets throughout the continent.”