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'SAMENA Daily' - News

Etisalat focuses on digitisation of next generation networks

Etisalat today participated in key CEO panel discussions at the ongoing 'Telecoms World Middle East and Carriers World Middle East' highlighting its efforts in building and delivering a futureproof network in 2020 and providing a platform for the new generation.

The 13th Telecoms World Middle East and Carriers World Middle East' is ongoing at Ritz-Carlton DIFC in Dubai on 18-19 September. The event is among the biggest and most influential telecom events in the region dedicated to examining the future of telecoms in the Middle East, North Africa, South and Central Asia and across the globe and attracting over 800 attendees from the full spectrum of the industry.

Etisalat senior executives were part of panel discussions and roundtables moderated by global and regional experts in the region. Hatem Dowidar, CEO International, Etisalat Group was a key panelist in the opening CEO panel 'Delivering on the 2020 promise' among other key participants from the
telecom industry. He highlighted that connectivity is key for tommorow's technology and pointed out that technologies like IoT play a critical role in bringing this automation into our lives. Telcos today are looking at new business models to be able to monetise from this connected ecosystem and deliver these services to customers.

Ali Amiri, Group Chief Carrier & Wholesale Officer participated in panel discussion focusing on 'Developing the next generation network with 5G and LTE'. Amiri pointed out that it is imperative even in the wholesale business to understand the changing requirements and challenges of both enterprise and consumer business. As customers get more sophisticated, the platforms for interaction have to get smarter and adaptable. He also highlighted that Etisalat's wholesale business has continuously invested in the latest technologies and its infrastructure to meet these changing market
requirements.

The other speakers from Etisalat were Hesham Herzalla, Director Digital Transformation & Technology Innovation, Etisalat Digital highlighted Etisalat role in virtualisation on its efforts in the country. Abeer Nijmeh, Senior Director Business Strategy & Open Innovation, Etisalat Digital
participated in the panel discussion 'The Internet of Everything' focusing on the digital opportunity for enabling digital transformation of enterprise and government customers.



Source: Etisalat Press Release

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