Easel TV has now combined the use of transactional VOD and SVOD, and has linked SVOD with cinema membership, giving Curzon multiple ways to market and monetise its channel, dubbed CURZON12. For the latter, it merged Curzon’s cinema membership into the home cinema service, allowing Curzon to treat their members to home cinema benefits as an inherent part of their whole membership experience.
“Our launch of SVOD is a clear preeminent move in the global cinema entertainment market and it will naturally enforce our strategy - customer and film first,” said Philip Mordecai, director of Digital Ventures at Curzon. “As we continue to enhance our cinema membership proposition we wanted to make Curzon home cinema an integrated part of our core cinema customer’s life - not just an isolated or standalone alternative.”
Source: https://www.rapidtvnews.com/2017090548678/easel-tv-adds-svod-option.html#axzz4rlGt7tIZ