US – Audience measurement and data management platform Tru Optik has partnered with consumer intelligence provider Neustar for over-the-top (OTT) ad campaign targeting.
OTT TV refers to media content delivered over the internet without the involvement of a multiple-system operator in the control or distribution of the content.
Through this partnership, a number of Neustar’s data capabilities become available for OTT ad campaign targeting via Tru Optik’s OTT Marketing Cloud tool.
“Neustar is one of the largest, most respected providers of consumer intelligence and activation solutions, so we are pleased they have chosen to make their audiences available for OTT and CTV targeting on our platform,” said Andre Swanston, CEO of Tru Optik.
“This partnership increases the targeting choices available to all advertisers on Tru Optik’s OTT Marketing Cloud, and allows brands that use AdAdvisor Audiences for desktop and mobile advertising to extend their campaigns to the most influential screen – television – in a consistent, coordinated manner.”
Source: https://www.research-live.com/article/news/tru-optik-and-neustar-partner-on-ott-targeting/id/5026892