Bango said that it has enabled mobile operator Viva Kuwait to upgrade its Google Play carrier billing from a direct integration to the Bango Platform. Kuwaiti customers will see enhanced performance delivered through the Bango Platform, and developers selling through Google Play in Kuwait will see increased sales through the Bango Boost programme.
Viva Kuwait is the latest in a series of upgrades from direct connections to the Bango Platform. Operators want to expand the value of their app store business by attracting new users, boosting support for top spending customers and opening up their customer base to developer marketing.
The Bango Platform provides data for operators and developers to segment and develop the app store customer base, which drives up activity and revenue levels. More mobile operators are choosing the Bango Platform to run their Google Play carrier billing business, to benefit from the advances in payment technology that Bango uniquely brings, it said.
The first generation of app store carrier billing activations was dominated by direct connections. A bilateral connection between operator and store creates a payment route silo, so it does not benefit from the continuous improvements to payment performance that are generated through an industry-wide, multi-party platform.