ChinaEU has concluded an agreement with the key European partner of Wechat in order to promote the presence of European companies on the main Chinese social media.
The agreement is important for ChinaEU also because of its commitment to the EU-China Tourism Year 2018. Supported by the European Union, EU-China Tourism Year will devote an unprecedented level of attention to the growing importance of China as an origin market for tourism and to catering for the needs of Chinese visitors within the European tourism sector, with the aim of increasing the flow of visitors from China to the EU. Today, China comes third in terms of international visitors to European destinations, after the USA and Russia. President Xi Jinping announced in Davos that Chinese would be making 700 million overseas visits in the coming five years. Chinese tourists are among the biggest spenders in the world, making up to 40% of global luxury sales, of which 80% are made overseas. Recent reports show that 53% of Chinese tourists travelling abroad use mobile apps to book their trips online. The Chinese tourists spend 8 hours per week on average on social networks and they like to share their experience during and after the trip on the social network. Used by virtually every single smartphone user in China, Wechat creates a channel for the world’s tourism businesses to attain Chinese customers without necessarily having a physical presence in the country. ChinaEU wishes to promote Wechat as an easy tool for European businesses to attract Chinese visitors and to enhance their brands’ influence in the Chinese market.
On 9th and 10th of May, 2017, ChinaEU will participate in the World Bridge Tourism conference in Shanghai, the warm-up event of EU-China Tourism Year 2018. ChinaEU is available to advise tourism-related EU companies, including airline companies, hotel chains, European member states tourism authorities and national tourism offices, who wish to expand their presence in the Chinese market. ChinaEU is of the opinion that Wechat is one of the most important channels for European companies to tap into the Chinese market, to gain further understanding of the Chinese customers and to communicate with them even before their travel.
Source: ChineEu Press release