Ooyala will power advertising operations, video delivery, data driven insights and live streaming to more than 180,000 users of Blink Now across the Asian island nation.
Blink Now, which is part of SM Prime Holdings’ subsidiary SM Lifestyle Entertainment, opted for the Telstra subsidiary’s video platform to help them understand their audience’s habits across its subscription video-on-demand (SVOD) services, transaction video-on-demand (TVOD) and ad-supported video services (AVOD).
“Supporting multiple TV monetisation models demands rich data to guide decisions. Ooyala’s analytics ties our business decisions to our audience’s desires, giving us the confidence to know what we build is what they want most,” said Francis Gerard R Tupaz, assistant vice president of digital media and head, SMLEI.
“When considering our options in the market, Ooyala stood out as they are the only video solutions provider with a comprehensive set of modern-day technologies. Backed by a local team for support and services, Ooyala immediately solved multiple challenges from reliable live streaming, audience measurement, premium content deliver and holistic ad-campaign management,” he added.
Blink Now can now see what content is trending at any given time, enabling the company to feature well-performing content to attract even higher audience levels. Real time multi-dimensional reports allow Blink Now to track engagement over any period of time across all properties or even individual videos – thus helping pinpoint highly profitable content for reinvestment.
“Blink Now is a great example of a modern entertainment customer in need of integrated video platform solutions. With our technologies, they can grow in tandem with its audience’s appetite for video and with the industry,” said Steve Davies, general manager Asia-Pacific, Ooyala .
“And with our analytics, they now have the insights to see how audiences watch Hollywood titles versus globally recognised TV episodes differently, what content is driving them the most money and how their audience prefers to pay for and access content across devices.”