Sabre Corporation is working with travel agencies in Sri Lanka to bring more services online for consumers as the country’s travel and e-commerce market take off with increasing mobile and Internet penetration.
During a recent Sabre technology roadshow event held in Colombo, Sabre introduced its WebStart solution, a white-label Internet booking engine that allows travel agencies to establish an active online business without the high costs and lengthy process typically associated with launching a website.
“Agents using WebStart can service their customers more efficiently through a simple online booking process that combines access to the best available airfares and more than 300,000 hotel properties worldwide – among hundreds of other non-air options – with dynamic packaging and extensive cross-selling opportunities. Through a local payment gateway provided by Sampath Bank, travellers can book multiple travel services in one single transaction,” commented Sanjika Perera, Sabre Travel Network’s Sri Lanka country manager.
Sabre is also introducing data analytics tools that will help travel companies to track and manage their customers’ evolving profiles better and create more personalised experiences. This includes the integration of Google Analytics with Sabre’s WebStart solution to access a complete view of website traffic and conversions.
The travel technology company also presented its TripCase mobile application, a travel itinerary management app designed for travel agents to stay connected with customers on-the-go through their mobile devices.