Ghana’s leading telco MTN has partnered with Econet Media’s Kwesé multi-platform pay-TV network to deliver what it claims is ‘world-class’ content to consumers.
Aiming to take TV beyond the traditional model to an even wider audience, the service will use MTN’s 4G LTE network to allow subscribers to experience Kwesé TV’s premium entertainment and sports content on mobile devices.
MTN Ghana subscribers will be able to stream Kwesé TV programming including live action from the NBA, English Premier League football, Brazilian football and other sports leagues. It will also show first-to-market entertainment programming from the likes of Revolt and Viceland available exclusively on Kwesé TV.
“We are excited to partner with Africa’s newest media company to give our subscribers the kind of rich and engaging video content they have been looking for on the largest mobile network in Ghana,” said MTN Ghana’s chief marketing officer Asher Khan, commenting on the agreement. “This entertainment service is part of our efforts to deliver bold new digital solutions to our customers.”
“As a multi-platform media company our goal is to deliver our programming to viewers however and wherever they want it. By partnering with MTN Ghana, we can together deliver a unique viewing experience through our premium programming and their network,” added Econet Media president and chief executive officer Joseph Hundah. “We are focused on expanding the reach of our product across the continent and this is the first of a number of such agreements with Mobile network operators which will be announced in due course.”