At a time when remittances to Pakistan slow down, a leading mobile financial services company has partnered with a global digital money transfer firm to attract 5% of total remittance flow to the country.
Announcing the formal launch of digital remittance services, in partnership with UK-based WorldRemit, Mobilink International Remittance Mobile Financial Services Assistant Manager Hamza Islam said. 'We are targeting to attract 1bn in remittances in the first year.
The remittances sent home by overseas Pakistanis have dropped 2% to 10.95bn in the first seven months (July 2016 to January 2017) of the current fiscal year compared to 11.15bn in the same seven months of previous year.
Remittances play a major role in bridging Pakistan's trade and current account deficits as they make up about half of the import bill.
The mobile financial services company has announced incentives like additional cash for the recipients of remittances to make the digital channel catch the market faster and in lesser time.
It will charge no fee from the recipients. However, WorldRemit will receive a certain fee from the money sender.
Pakistan attracted 19.6bn in remittances in the previous fiscal year ended June 30, 2016.
'The digital disruption will also target bringing those Pakistanis into the system that use unauthorised channels to send money home from abroad, Islam said.
The country attracted another 13bn in remittances via undocumented and unauthorised channels, including Hundi and Hawala, in the last fiscal year, according to estimates of central bankers.
At present, some nine million Pakistanis are living abroad.
JazzCash is the second mobile bank in the country to have launched the digital international remittance services since 2012. EasyPaisa remains the pioneer in the area.
Other mobile companies are also in the process of acquiring licences from the State Bank of Pakistan (SBP) for the specialised services.
The central bank has given them licences to attract inward remittances only and they are not allowed to send remittances abroad.
"The digital services will enable recipients to receive remittances instantly unlike through conventional channels. It would work faster for the recipients in remote areas where conventional banks had comparatively lower presence," he said.
'JazzCash has equal number of active mobile wallet accounts [50:50] in both rural and urban areas, he claimed.
WorldRemit Global Business Development Director Bryce Currie said the share of remittances through digital system stood at 5% in the total worldwide remittances of 600bn.
Source: http://menafn.com/1095289136/Pakistan--UK-launch-digital-remittance-services