Granahan McCourt Capital’s free streaming service ALTV has teamed up with Cairo-based advertising agency Media Square to support its monetisation strategy.
The online video service, which launched in the Middle East and North Africa in June 2016, is establishing a network of aspiring content creators across the MENA region to connect, create and share daily Arabic content.
Through the deal, Media Square will support ALTV’s digital video platform by attracting product placement, content sponsors and advertisements.
“ALTV is offering a fresh approach to connecting talented content creators with engaged local audiences, which is key to achieving our aggressive growth plans to be the market leader in Middle Eastern content,” remarked Joe Di Maio (pictured), CEO, ALTV.
“As part of our monetisation strategy, the ALTV platform offers a unique opportunity for brands to connect with end-user audiences in a much more targeted manner than other channels such as linear TV or online alternatives,” he added.
An ALTV production cooperative, Creative Collaborative, is set to announce a full slate of exclusive premium content and flagship shows, the company said.
Speaking when ALTV launched in MENA, GMC’s chairman, media and telecoms entrepreneur David McCourt said: “We are seeing a revolution in online entertainment. However, large areas around the globe remain underserved. As connectivity in these areas increases and spread of consumer technology continues, these countries and cities are seeking online content that is increasingly more relevant to them.
“By collaborating with the best and most creative presenters and producers in each region, nurturing talent through training, supplying facilities and supplying facilities and responding to what consumers want, ALTV understands the dramatic changes in media consumption that are taking place and offers younger, tech-savvy audiences more relevant, captivating content that reflects how they live.”