Instagram on Tuesday said that its community has crossed the 63 million mark across the Middle East and North Africa.
Worldwide, 600 million people actively use the popular platform each month, 400 million use it each day and a further 150 million use Instagram Stories every day.
For businesses, a community of this size represents a valuable opportunity to connect with new customers in Mena and internationally. In fact, 500,000 advertisers are already using Instagram to grow their business.
Since launching ads in Mena in September 2015 and more recently ads in Stories in January 2017, a number of local brands have taken to Instagram to share campaigns, including Saudi Telecom, Alshaya, Emirates, Dubai Tourism and Loreal.
Jonathan Labin, managing director, Middle East, North Africa and Pakistan at Facebook, said: "We have doubled in size from 300 million to 600 million in the last two years alone, and today we're sharing that 63 million people in Mena use Instagram every month - making the region one of Instagram's fastest-growing communities globally," Labin said.
He said this is good news for businesses in Mena.
"We know that more than 70 per cent of Instagrammers follow a business, with 75 per cent saying they take action after seeing a post, from visiting a website to searching, shopping or telling a friend," he said.
"The ability to connect with customers who are open to discovery, coupled with the size of the local community, makes Instagram one of the most important mobile advertising platforms in Mena today," Labin concluded.
Source: http://www.albawaba.com/business/number-instagram-users-hit-63-million-mark-mena-941048
