The report was launched at Sky Ball Room at the Le Meridien hotel in the capital on January 19.
The report covers information on Penetration, and Internet Usage Behaviour through different hardware such as desktop, laptop and mobile handset, a press release of read.
This report can be used extensible by the industry, media agencies and policy makers for planning internet related business strategy, according to a press release.
This has been done as part of ICube South Asia 2016 which includes India, Pakistan and Sri Lanka. The study was partnered with technology giant Google and Media agency Group M.
The study covers Individuals of age 6+ from urban areas of seven regions. It provides in-depth information on IT and telecom product ownership, profile of internet users and mobile internet users. The study also captures on-line behaviour of the internet users, their consumption details, behaviour and attitude towards ISP, information on M-commerce and Apps usage, according to the press release.
Reports are available separately for internet, mobile apps, personal computers, M- commerce, mobile internet and broadband.
The programme had speakers from industries; research, and media house.
Sanjay Pal from Kantar talked about global digital trends and Bangladesh, according to the press release. Biswapriya Bhattacharjee from Kantar IMRB detailed out triggers and barriers of digitisation in South Asia.Fazal Ashfaq from Google spoke about the growth of the digital ecosystem in Bangladesh. Rezaul Hasan from Mindshare Bangladesh took audience throughthe topic - Planning for Digital Media and ICube.
Source: http://www.thedailystar.net/bytes/kantar-mrb-launches-report-internet-usage-1350214