Sky has gone against almost every idiomatic phrase that involves its boundless brand name by launching the lowest priced fibre broadband and line rental offer in the UK.
The offer is exclusive to Sky TV customers both new and existing, who will be able to get Sky Fibre inclusive of line rental for £20 a month, £7.40 cheaper than the usual cost.
This in combination with the recent announcement from Ofcom that Sky was the least complained about service provider for broadband and TV does make the company an attractive option for consumers looking to sign up to a new contract. Particularly since Sky’s main competitors Virgin and BT have recently had problems with widespread service outages.
Despite being the least complained about provider, Sky has also announced that it’s launching a new Broadband Tech Team to complement its existing customer service, which it says will be able provide specialized and dedicated broadband help.
For those that need a little more speed behind their browsing, Sky has also discounted its Sky Fiber Unlimited contract from £37.40 to £30 per month, and its Fiber Max service to £35 from £42.20 per month which offer 34Mbps and 60Mbps download speeds respectively.
This is probably a good move from Sky, particularly since there’s widespread dissatisfaction with broadband speeds and consumers are more open than ever to changing provider to get the best possible deal.
Source: http://www.techradar.com/news/sky-has-just-launched-the-uks-lowest-priced-fibre-broadband