According to Ooyala, a specialist in video publishing, workflow, analytics and monetisation, has released its Q3 2016 Global Video Index highlighting business insights based on the online viewing trends of 220 million people around the world.
The report shows that viewers in Europe, particularly Great Britain, watch more online sports content via mobile than those in the rest of the world. It also analyses the year-over-year fan engagement with video for a European football club, particularly the days after the home team wins or loses. The insights gives sports teams, rights holders and broadcasters a stronger understanding of how to maximise fan engagement and revenue with video the days before, during and after matches.
The report also highlights that mobile viewing now represents over half (52 per cent) of all video views, and that consumers are watching more mid- to long-form content on any device, regardless of screen size. The report provides advertising trends across broadcasters and publishers, and, with additional data from Irdeto, how companies can combat piracy of 4K and live-sports content.
The report provides an overview of mobile sports viewing trends in Europe as compared to the United States and the rest of the world. A year ago, Ireland was the only market that saw the share of sports video views on mobile devices pass 50 per cent. Today, 50 per cent or more is the norm, globally. Great Britain, specifically, now sees 59 per cent of sports video plays on mobile devices. As of Q3, Great Britain now outpaces the average of mobile sports viewing in all of Europe, 54 per cent, the average in the US, 52 per cent, and the global average, 49 per cent.
Source: http://advanced-television.com/2016/12/07/europe-leads-in-mobile-sports-viewing/