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AT&T launches OTT video streaming services

AT&T will begin offering three video streaming services, namely DirecTV Now, FreeView and Fullscreen at the end of this month. Customers who sign up online for DirecTV Now or Fullscreen will be able to stream content over a US internet connection on a variety of devices. No set-top boxes, satellite dishes, annual contracts or credit checks will be required. Starting from 30 November, customers will be able to stream live sports, on demand, premium channels, popular shows, and hit movies to their tablet, smartphone or TV.

For the launch of DirecTV Now, AT&T will offer its 'Go Big' package, with more than 100 channels, for USD 35 per month, for a limited time. DirecTV Now programming packages are seeded from AT&T's existing satellite TV service and cost between USD 35 and USD 70 per month. HBO and Cinemax can be added for USD 5 each per month.

While DirecTV Now initially works over Android and iOS phones, Chromecast and web browsers, AT&T plans to add more devices to its lineup in 2017, including Roku streaming players and Roku TV models, Amazon Fire tablets, and Smart TVs from Samsung and other leading brands.

In addition, AT&T is continuing with the Fullscreen sVoD service and introducing an offer for its mobile customers. Customers will be able to enjoy Fullscreen at no charge for one year along with eligible new and existing mobile plans with messaging service. Starting 30 November, customers will be able to sign up for the offer at www.fullscreen.com/att and stream Fullscreen without using their data.

AT&T's FreeView experience lets anyone access exclusive content free of charge. It’s a highly curated, ad-supported video service. It has a sampling of on-demand content from Audience Network, Otter Media properties and other channels on DirecTV Now. Users can download the DirecTV Now app to access FreeView or visit www.directvnow.com and start streaming free of charge.

In addition, AT&T will continue to provide DIrecTV’s premium satellite TV service.



Source: https://www.telecompaper.com/news/atandt-to-begin-offering-3-video-streaming-services--1173786

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